Friday, November 19, 2004

E bay!

If you are an avid E bay watcher then you might have noticed our presence on there recently. We have taken the plunge and are 'testing out the water' with a range of fast moving servicing items and the odd Stanpart original. We are under no delusions that we are about to make a fortune from this endeavor, our initial aim is something quite different. With traditional advertising mediums proving unproductive, we are using our presence on E bay to attract new customers to the Canley fold who might not otherwise have found us. Various surveys we have carried out over the years have proved to us that in the more usual paper adverts in monthly classics car mags and club magazines, we tend to be preaching to the converted. The consequential take up of new customers per pound spent on this form of advertising is proving very uneconomical. Whereas the exciting prospects E bay offers to get to a wider audience, and new customers world wide is an exponentially more cost effective medium.
So grab yourself a bargain at the expence of our advertising budget, the majority of the parts on offer may very well be one offs, don't leave it till the next time, there might not be one! Of course if you don't like the hustle and bustle of the auction room (be it on-line) you could always simply buy it from us direct at our always competitive retail prices.

www.canleyclassics.com/ebay

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